• 234: How to Lose Money by Not Positioning Your Business with Patty Dominguez

  • Oct 19 2020
  • Length: 36 mins
  • Podcast

234: How to Lose Money by Not Positioning Your Business with Patty Dominguez

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  • Summary

  • Patty Dominguez is the founder of Positioning to Profit.  She helps small business owners establish their Category of One status. She believes true expert positioning is comprised of two parts: external (following a proven framework) and internal (aligning at the core), because your business results will always meet your identity.
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