• 1st-time AI founder grows from $0 to $1.3M ARR in 8 months. Here's exactly how he did it. | Jaspar Carmichael-Jack, Founder of Artisan

  • Oct 3 2024
  • Length: 32 mins
  • Podcast

1st-time AI founder grows from $0 to $1.3M ARR in 8 months. Here's exactly how he did it. | Jaspar Carmichael-Jack, Founder of Artisan

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  • Summary

  • Jaspar graduated YC & closed a $11.5M seed round this week. He launched Artisan just 8 months ago. And this is the first venture-backed startup he's ever ran.

    He started with product-led-growth but struggled. In May, he moved to a sales-first go-to-market & scaled from $200K ARR to $1.3M ARR by September.

    We go deep and tactical to figure out exactly what he did to grow so fast: from hiring a Chief of Staff as one of his first hires, to living in the same house as his employees, to meeting 50-100 Account Executives for each AE he hires. He shares specific numbers, specific tactics, and specific mistakes he made along the way.

    Why you should listen
    - How solving a #1 priority problem is the single biggest reason for fast growth.
    - How to use LinkedIn, Reddit, and SEO to generate so many leads your AE's are drowning. (Jaspar's AEs do 20 demo calls per day).
    - How to close yourself by hiring a Chief of Staff early on.
    - How to find 10/10 Account Executives that closes $300K ARR in their first month.

    Keywords
    startup growth, sales strategy, marketing tactics, customer success, hiring AEs, product-led growth, sales-led growth, founder insights, business scaling, ARR, product-market fit

    Timestamps
    (00:00:00) Intro
    (00:03:44) Getting leads from Reddit
    (00:06:00) Launching V1 quickly
    (00:12:28) Getting leads from blogs & SEO
    (00:15:33) Getting leads from LinkedIn
    (00:17:10) Why you should hire a Chief of Staff Early
    (00:21:30) How to hire the best Account Executives
    (00:24:46) How to get to $1M ARR
    (00:26:10) Making Customers Successful
    (00:29:43) One Piece of Advice

    Send me a message to let me know what you think!
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