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Why is Podcast SEO Important?

SEO involves achieving the highest possible ranking for your site, page, or content in search engine results.

Google processes roughly 63,000 queries each second, which accounts for 92% of all internet searches globally. This is a tremendous potential for businesses of all types to acquire new consumers, but first, they must find you.

iTunes included about 30 million podcast episodes as of June.

Podcasts and other kinds of audio material were not considered natural SEO assets until recently. Instead, podcasting was more of a tool to advertise your skills and network within your business.

SEO for podcasts increases exposure potential and improves search for potential listeners.

Google has discussed making audio searchable several times in recent years. Google revealed back in 2019 that they've begun indexing podcasts. Podcasts have been appearing in SERPs for years now. In addition, YouTube videos have been included in the organic SERPs for some time. Below are some vital podcast stats related to marketability and value to listeners.