• 19 Rebecca Price & John-Paul Sykes | The Human Edge in a Tech-Driven World

  • Dec 16 2024
  • Length: 1 hr and 13 mins
  • Podcast

19 Rebecca Price & John-Paul Sykes | The Human Edge in a Tech-Driven World

Listen for free

View show details

  • Summary

  • Balancing Authenticity, AI, and Agility in Branding and Strategy

    In this special episode, co-hosted with Frank, Bright & Abel, Jonathan moderate a dynamic roundtable with Rebecca Price, Co-Founder and Strategy Partner and John-Paul Sykes, Creative Director of FBA, and Rob, CEO of Orellium Advisory Services. Together, they explore the transformative trends likely to shape the future of branding, employer brand, marketing, and corporate identity.

    Key topics include:

    Why authenticity remains the cornerstone of successful branding in a world leaning into AI and automation.
    The challenges and opportunities presented by AI in creative processes—from naming to visual identity.
    Navigating the "human processing gap" amidst the rapid pace of technological change.
    How movement, sound, and simplicity are revolutionising brand engagement in a crowded digital space.
    Predictions for the next five to seven years, including the rise of Generation Alpha, seismic shifts in social media, and the irreplaceable value of human judgement in a tech-saturated world.

    This episode offers fresh insights for leaders, strategists, and creatives striving to align their brands with the future while staying grounded in human connection. Whether you're wrestling with AI's impact or rethinking your brand's voice, this conversation is packed with actionable ideas and thought-provoking reflections.

    Tune in to discover how to thrive in a landscape where technology is ever-changing, but humanity remains at the core. Connect with Rebecca on LinkedIn · Connect with Joh-Paul on LinkedIn · Frank, Bright & Abel website · LinkedIn · Website · Connect with Robert on LinkedIn · Connect with Jonathan on LinkedIn
    Show More Show Less
Show More Show Less

What listeners say about 19 Rebecca Price & John-Paul Sykes | The Human Edge in a Tech-Driven World

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.