• #18 Engaging Non-Customers for Growth with Marketing Expert Dave Wakeman

  • Oct 18 2024
  • Length: 16 mins
  • Podcast

#18 Engaging Non-Customers for Growth with Marketing Expert Dave Wakeman

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  • Summary

  • In this abbreviated episode of ARTS Redefined, Angela speaks with pricing expert Dave Wakeman about why discounts are for dummies and how his "3 P's of Pricing" can help arts organizations build long-term success. Dave shares insights on using Process, Price, and Promotion to drive demand and grow audiences without sacrificing profitability. If your organization struggles with pricing strategies, this is a must-listen.

    Chapters

    00:00 Crafting a Unique Value Proposition
    00:08 The Necessity of Brand Investment
    03:00 Engaging Audiences: The Relevance Factor
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