In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.

We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.

Some of the questions we discuss in this episode are:

• What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
• With so many potential AI applications, how can CMOs determine where AI will deliver the most value for their specific organization?
• How should CMOs balance the pressure to adopt AI quickly with the risk of making investments that don’t deliver results?
• What metrics or indicators should CMOs use to evaluate the success of their AI initiatives?
• What are some of the common mistakes CMOs make when integrating AI into their marketing strategy, and how can they avoid them?

It is clear that it is not about AI or not AI, it is about how and where to leverage AI for the greatest outcome of the business. Tune in to hear Nataly's thoughts on this from a CMO perspective.