• 172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

  • Jan 29 2025
  • Length: 58 mins
  • Podcast

172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

Listen for free

View show details

  • Summary

  • In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more.

    We speak to Diane about Message-Market fit, what it is, why it is important, and how to achieve it! We particularly discuss her take on the process of developing the right message representing your business, and the unique value it provides to customers.

    Some of the questions we discuss in this episode are:

    • What is Message-Market fit? Why is it important?
    • Why do so many companies fail with this - common red flags?
    • What are the 5 process steps to achieve a good Message-Market fit?
    • How do you balance internal vs external factors when defining the right messaging?
    • How do you launch the new messaging, from inception to publishing it externally?

    These are some of the questions we address with Diane, tune in if you also want to learn more about how to achieve Message-Market fit.
    Show More Show Less
Show More Show Less

What listeners say about 172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.