• 17: Yellow, Watery, and Flavorless - Part 5: Miller Time

  • Nov 3 2023
  • Length: 45 mins
  • Podcast

17: Yellow, Watery, and Flavorless - Part 5: Miller Time

Listen for free

View show details

  • Summary

  • In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars.  
    Show More Show Less
Show More Show Less

What listeners say about 17: Yellow, Watery, and Flavorless - Part 5: Miller Time

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.