• #17 How to create a newsletter that builds deeper reader connections?

  • Nov 28 2024
  • Length: 34 mins
  • Podcast

#17 How to create a newsletter that builds deeper reader connections?

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  • Summary

  • (and it's easier than you think)


    White papers, eh?


    Most newsletters are boring.


    They regurgitate stale theories and have no excitement.


    But if you want to connect with readers, you have to go beyond. And going beyond means giving personal value.


    You don't get that with persona-based methods.


    But AI can hyper-personalize. And it's awesome.


    How?


    - Use behavior data

    - Use past preferences

    - Use demographics


    Use anything that gives you insight into each reader's unique experience.


    So next time you're writing a newsletter, ask yourself:


    - How can I make this article more relevant to my readers?

    - How can I personalize the content to each individual?


    And remember, the key to building meaningful relationships is the ability to solve your readers' problems - one at a time.
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