• 16: Yellow, Watery, and Flavorless - Part 4: Tastes Like Schlitz

  • Jun 23 2023
  • Length: 45 mins
  • Podcast

16: Yellow, Watery, and Flavorless - Part 4: Tastes Like Schlitz

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  • Summary

  • Schlitz was once the second best selling beer in the US behind Budweiser and for a few years in the 1950s it occupied the top spot. These two brewing behemoths were neck and neck until the 1970s when Schlitz made a few bad decisions and fell off a cliff, never to return. This is the story of the downfall of Schlitz which is a Shakespearian tale of greed and rapidly compounding layers of bad decisions. 
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