• 14. Lesley Gulliver

  • Jan 24 2021
  • Length: 49 mins
  • Podcast

14. Lesley Gulliver

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  • Summary

  • Welcome back.

    Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.

    I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.

    I find understanding brand intriguing and wanted to know more.

    While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
    Not great.

    We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.

    A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
    Enjoy.

    ~

    www.engineroomdesign.com
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