In this episode, I'm sharing everything you need to know about the new Instagram feature, Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it's worth your time. I'm also sharing a quick and raw update on what's happening in my life.

Trial Reels is a new Instagram feature where you can post a Reel that doesn't get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don't follow you interact with it, and then you can decide if you want to share that content with your audience.

In today’s episode, I cover:

• How Trial Reels is only for posting reels, not posts or carousels
• How posting a Reel currently works, and what is different with Trial Reels
• The results I've seen from testing different pieces of content in Trial Reels vs. Reels
• Why Trial Reels specifically target people who aren't following you
• How many Trial Reels I've posted, and how many followers I've gained from them
• How long my test trials took to gain any traction
• What kind of Reels perform best
• Why your content still needs to make it to your feed for the audience you've already grown, regardless of how it does in Trials

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Find the complete show notes here: https://myanichol.com/2025/02/11/instagram-trial-reels/

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