We’re dishing on the #1 secret to writing marketing copy that engages and inspires action: empathy. Learn from global marketing expert, Erin Whalen, the secret to successful relationship marketing–knowing how to build authentic, personal connections with your ideal clients and customer.

In this episode, we're going to look at copywriting strategies to help you effectively inject empathy into your marketing copy and reframe your message to focus on your audience during a disruption.

00:00 - Introduction

00:55 – How to rethink your marketing during a disruption

02:58 – The value of offering help without strings attached

05:47 – Give people what they need to build trust

08:25 – Where is empathy in marketing going?

10:52 – Why people buy from companies with purpose

13:35 – Fear-based marketing and why it doesn’t work

16:54 – Effective marketing communicates a clear message

18:00 – One key to effective marketing is to inspire action

20:55 – Earning community gratitude

24:43 – Look for opportunities to fill the customer’s needs

Erin Whalen bio

Erin Whalen, affectionately known as the Word Wrangler, is a copywriter and digital content strategist whose writing has generated millions of dollars for her clients. She has written for online marketing companies, global software giants, digital marketing agencies, and NYT-bestselling authors such as Jack Canfield and Iyanla Vanzant. Erin believes that the secret to successful relationship marketing is knowing how to build authentic personal connections with your audience. And the key to that? EMPATHY.

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Links to additional resources

Erin Whalen’s website: http://erinwhalen.com

Get Erin’s free copywriting masterclass and learn The Secret to Writing Copy that Inspires Engagement & ACTION: https://erinwhalen.com/masterclass/

Join Erin Whalen’s 12-week WordPower Academy to learn how to write your best copy ever! https://wordpoweracademy.com/

Follow Erin Whalen on Instagram: https://www.instagram.com/erinwhalenwashere/

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April Qureshi’s website: https://aprilqureshi.com

April on LinkedIn: https://www.linkedin.com/in/april-qureshi/

April’s books on Amazon: http://booksbyapril.ca

Book April to speak at your event: http://aprilspeaks.ca

Episode transcriptions

Get the full transcript at: https://aprilqureshi.com/04-erin-whalen-1-copywriting-secret-that-inspires-engagement/

Originally broadcast in May 2020 during the Lead From Within Global Leadership Summit at the onset of the global pandemic. My purpose for republishing is that the value of the conversations with leading experts around the globe is still relevant and will continue to be a touchstone for empowering business and community leaders with innovation and compassion during challenging times.