In this episode of The Freelance Insider Podcast we take a look under the hood of building a freelance portfolio that wows clients, even if you feel like you're starting from scratch.

Here's what the episode covers:

•Thinking like a client and tailoring your portfolio to their specific needs by researching their style, pain points, and desired results.

•Examples of what to include in your portfolio when you don't have a ton of paid experience, such as personal projects, redesigns, and volunteer work.

•The importance of showing your process through case studies, including research, strategy, and problem-solving.

•Beefing up your portfolio with certificates to show you've invested in your skills.

•How to present your work in an appealing way by focusing on transparency, consistency, and moderation.

•Choosing the right platform for your portfolio, with options like Canva, Etsy, Squarespace, and WordPress.

•Thinking of your portfolio as a narrative that tells a story about your evolution as a freelancer.

•The need to embrace your personality and have fun with your portfolio.

•The idea that a portfolio is a living document that grows and evolves with every project and skill you master.

The host shares real-world examples and actionable advice to help you break the "catch 22" of needing a portfolio to get work but needing work to build a portfolio. The episode encourages listeners to think about the one project they could add to their portfolio right now to "wow" their ideal client.