I’ve heard it again and again: “I need to create a more scalable offer, because 1:1 client work is just so exhausting.”Every time I hear a business owner say it, I… 1 - Validate the exhaustion. That sh*t is real.But also…2 - Invite them to explore whether it’s actually the 1:1 work that’s exhausting and needs to be done away with, or if there’s something else happening within the 1:1 work that is in fact the root cause of the exhaustion.Imagine you come to me saying that “working 1:1 with clients is exhausting.” When we probe a bit further, you actually realize: “I have mostly attracted clients into this offer that seem to want me to ‘fix’ everything for them and that aren’t actually doing what THEY need to do to see their intended result.” If that’s happening—as I’ve seen MANY times with business owners across so many different industries—then OF COURSE you’re exhausted. It’s a lot of work carrying responsibility for your own personal success alongside the success of your business, and now you’re trying to also carry a bunch of other people’s success. Goodness, even the weight of responsibility for one more person’s success is too much.While it’d be easy to think that “that’s just the type of person who is attracted to this work,” what’s actually happening is that that’s just the type of person that you have been attracting into this work—very likely through the way that you’ve been positioning and languaging and marketing and selling the work. Which means: if we can adjust how you’re talking about this offer so that it actually speaks to a Right Fit client, you’re going to stop attracting clients into the work who aren’t ready or willing to carry their side of things, and start attracting clients who are so much “lighter” to work with.Now, any time I support a client through this exploration, I don’t do it from the place of: “you can’t give up 1:1 work.” That’s not productive nor is it even my decision to make. We might very well go through this exploration process and discover that it’s not actually about the 1:1 work and yet still ultimately decide to release the 1:1 work.The difference is that now the business owner is making a decision to release 1:1 work not from a desire to escape something painful, but rather to expand into something they’ve decided is more aligned. And that underlying motivation means that it’s MUCH more likely that they’ll be less likely to repeat the pattern in whatever else they move to.Think about it. If you’ve been attracting wrong fit clients into an offer, and you simply shift the offer, you’re not actually changing the issue, you’re changing the channel for the symptom to show itself. Whereas if you get clear on what the real problem is—your words are attracting wrong fit people—and then you change those words, not only is the original “channel” of 1:1 work now clear, but you’ll be able to carry that newfound approach to messaging, positioning, marketing, etc to any offer you are selling. You’re able to actually solve the real problem, not just in the original offer, but in all of the offers.Wrong fit clients are just one of the common reasons I’ve seen 1:1 client work being so dang exhausting. I share the other three common reasons as well as what you can do about them in todays’ episode of The Sustainable Success Podcast.Episode 022. Why is 1:1 client work so dang exhausting?Whether 1:1 client work is actually super exhausting for you, or you’re simply looking for ways to set your 1:1 client work up to be more sustainable, tune in today!MENTIONED IN THE EPISODEEpisode 019: What do you do if clients aren't using the support available to them? — https://www.wholecomedia.com/019The Sustainable Success Starter Kit — our most comprehensive (and free!) masterclass — https://www.wholecomedia.com/starter-kitPowerful Offers that Transform — free guide — https://www.wholecomedia.com/powerful-offersEpisode 021: Voxer Office Hours — https://www.wholecomedia.com/021Blog Post: Boundaries Online Business Owners Can Set for More Sustainable + Successful Client Containers — https://www.wholecomedia.com/boundaries-for-businessIf you are loving this podcast, please take a moment to give us a review! You can do so right here in the app you're listening on, or at RateThisPodcast.com/sustainablesuccess — be sure to let us know what you loved most about this episode, so that we can publish more like it!If you haven't already done so, subscribe or follow The Sustainable Success Podcast so that you can be notified every time we release a new episode taking you behind the scenes of what it really takes to build a business that brings you as much joy as it does revenue.Discover how to build your business, your way in our comprehensive free training, The Sustainable Success Starter Kit.https://www.wholecomedia.com/starter-kitAlways know what to post with ...
