• 02: Finding Your Freelance Niche

  • Mar 4 2025
  • Length: 11 mins
  • Podcast

02: Finding Your Freelance Niche

  • Summary

  • Ever feel like you're throwing spaghetti at the wall, hoping something sticks in your freelance career? This episode of The Freelance Insider Podcast dives deep into niching down. I break down why being a jack-of-all-trades might actually be hurting your chances of landing dream clients and higher pay.


    We'll tackles the big question: How do you actually find your niche? It's not about waiting for inspiration to strike. It's a step-by-step process of figuring out your strengths, researching the market, and getting specific about who you serve.


    Key points discussed:

    • Why clients prefer specialists

    • How to identify your hidden talents and skills

    • The importance of understanding market demand

    • Strategies for conducting online research to find your ideal clients

    • Why niching down is a starting point, not a life sentence

    • Examples of successful niches


    This episode is for you if:

    • You're a new freelancer feeling lost in a sea of generalists

    • You're an experienced freelancer looking to attract better clients and increase your rates

    • You're ready to stop competing on price and start offering specialized value


    Tune in to learn how to find that sweet spot where your expertise meets a market need. It's time to ditch the spaghetti and get strategic about your freelance journey.

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