There is a lot of technical jargon in the world of cybersecurity, have you noticed?For example, the government is working on a project to increase cybersecurity among all its contractors, and they are calling the program CMMC. Now you and I and all the non-technical people are going, "CMMC? What is that? What does that have to do with me?"Good question, and even after turning to Google, I was still confused. The clear next step was to turn to the experts. Except, it turned out they used jargon too and, sadly, their answers weren’t always very clear.  Enter CyberSmart! What I was inspired to do was to bridge the gap between the technical speak of the experts and the language that all the rest of us can understand. I really niched down and decided to target regular folks who aren’t yet aware of the huge threat that is cybercrime.After securing certification with the CMMC Accreditation Board, I started my mission to be the host (the Oprah if you will) of cybersecurity. This decision to narrow down my focus has been very successful. My videos now show up as results on YouTube for the search term CMMC, and there is a lot of interest when I reach out to experts to interview on LinkedIn.My mission is to make cybersecurity information accessible and help you to protect your family and your business. This influences every decision I make for who to talk to and what topic to chase down next. So the next time you have an important message to share, make sure to really narrow down who you are talking to, like I did. It makes a big difference!

Takeaways from this episode:

1. When deciding what topics in cybersecurity to talk about, I was inspired to help bridge the gap between experts and non-technical folks like myself.
2. A lot of people still aren’t aware of the increasing cyber threats in our world.
3. By niching down, I was able to gain visibility and reach more people.
4. We’re spreading awareness and it’s successful in large part due to focusing our efforts! 

If you'd like to learn more about cybersecurity and online identity protection, you can connect with me on LinkedIn:

https://www.linkedin.com/in/dana-mantilia/

To take your online content to the next level, learn about what I can do for you and your company:

www.cyberdana.com

To protect your company against cyber crime, you can now book me for cybersecurity training:

https://bit.ly/3CtZKzD

To keep your family protected online, learn more about our Identron Identity Theft Protection software:

http://bit.ly/Identron