• 008 – Your Target Audience is in 4 Places

  • Sep 30 2022
  • Length: 32 mins
  • Podcast

008 – Your Target Audience is in 4 Places

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  • Summary

  • Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.

    • P = Paid Media
    • E = Earned Media
    • S = Shared Media
    • O = Owned Media

    Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
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