• 0025 - Ethnographic Studies: Uncovering Hidden Usability Needs

  • Aug 2 2024
  • Length: 13 mins
  • Podcast

0025 - Ethnographic Studies: Uncovering Hidden Usability Needs

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  • Ethnographic Studies: Uncovering Hidden Usability Needs


    Welcome to xploreUX Cast with your host, Obruche! Discover how ethnographic studies reveal hidden usability needs overlooked by traditional testing. Learn how immersive observation in users' natural environments uncovers invaluable insights for designing better products. Join us as we dive into real-world examples and discuss the impact of ethnographic research on UX design. Subscribe now to stay updated on the latest in user experience innovation. Explore, stay curious, and see the world through new eyes!


    Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.


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    G E T I N T O U C H

    obruche@xploreux.com

    On X @xploreuxcast

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    Thanks for joining us on UXplore Cast! Remember, successful UX design starts with understanding your users. So, go forth and segment! Until next time, happy exploring. Cheers, and have a good one!



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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.