The Ride of a Lifetime cover art

The Ride of a Lifetime

Lessons in Creative Leadership from the CEO of the Walt Disney Company

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The Ride of a Lifetime

By: Robert Iger
Narrated by: Robert Iger, Jim Frangione
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About this listen

Brought to you by Penguin.

The CEO of Disney, one of
Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger?think global?and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

©2019 Robert Iger (P)2019 Penguin Audio
Business Leadership Motivation & Self-Improvement Inspiring Thought-Provoking

What listeners say about The Ride of a Lifetime

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A great read

Such an enjoyable book from a great leader. You should be mindful that Bob Iger only reads the first chapter of the book before another narrator takes over

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Puts inside the CEOs office

Really helps the listener to get inside the mind of a major company CEO through a time of disruption. It’s a pretty honest account with good introspection. Well read also.

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Loved it!

What a great read, wonderful insights from such an emotionally intelligent and introspective CEO. Lessons on building a global Brand and keeping it relevant as disruption accumulates across its competitive landscape. Innovate or die has never seemed more relevant.

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A must for creative leaders

From humble beginnings that he never forgets, follow Igors journey through ABC and Disney over 40 years with lots of great notes on leadership that I will take and use on a daily basis.

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Amazing!

Amazing story and easy listening, well worth it, couldn’t stop listening and am disappointed it’s over now!!

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Amazing listen

Thoroughly enjoyed the story telling for Bobs life.
Just wanted more and will definitely listen again.

What an remarkable business career he has led.

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Great story, great human!

Fascinating insight into the corporate world. The book features and is narrated by an extraordinary man - Robert Iger.

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Calm, collected driven by values.

Great story and well told. To live through that era and the get a behind the scenes view of what was happening provides brilliant insight.

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Great read!

Really informative book about Robert Iger’s career with Disney. Traces the highlights of a long work history.

Book is well written and narration is great. I would have preferred a little more detail on some of the financial analysis and predictive models used in the acquisition process, but that’s just me.

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Great look behind the curtain

I really liked this one. Quite different from other leadership/business books. Tangible insights and advice. A very interesting peek behind the curtain of the effort and process of landing a big wig job. The first chapter was incredible. Unexpectedly heart breaking. Really enjoyed this

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