背水のホンダ(週刊東洋経済ｅビジネス新書Ｎo.455)
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背水のホンダ(週刊東洋経済ｅビジネス新書Ｎo.455)
Narrated by:
デジタルボイス
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Narrated by:
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デジタルボイス
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By:
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週刊東洋経済編集部
About this listen
２０４０年に車種半減…？ 最初は耳を疑った。自動車メーカーにとってラインナップの充実は商品戦略で１丁目１番地のはず。だが、なぜ劇的な改革に向かうのかが少しずつ見えてきた。業界の地殻変動に対するホンダ首脳陣の危機感だ。自動車メーカーだけでは、どうにもできない領域が増えていくことだった。悩みながらも練り上げる経営戦略を盛り込み、ホンダを通じて岐路に立つ自動車業界の今後を映す。まさに「背水」とも言える現実だ。
本誌は『週刊東洋経済』２０２３年２月１１日号掲載の３０ページ分を電子化したものです。情報は底本編集当時のものです。その後の経済や社会への影響は反映されていません。
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
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