ソニーに学べ(週刊東洋経済ｅビジネス新書Ｎo.318) cover art

ソニーに学べ(週刊東洋経済ｅビジネス新書Ｎo.318)

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ソニーに学べ(週刊東洋経済ｅビジネス新書Ｎo.318)

By: 週刊東洋経済編集部
Narrated by: 海老塚 久蔵
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About this listen

 一時期は「もう終わった会社」と揶揄されることもあったソニーが、今や高収益企業に変貌した。営業利益の７割近くを稼ぐのが、ゲームや音楽、映画といったエンターテインメント系のコンテンツ事業だ。なかでもゲーム事業は最も利益を生む看板事業になった。エレクトロニクス事業でも「規模ではなく違いを追う」という戦略の下、テレビやカメラなどは高付加価値品に集中し、しっかり利益が出る構造に変えた。
　ソニーの施策を詳細に分析することで、「成長の限界」に直面するほかの日本企業への教訓が浮かび上がるはずだ。

本誌は『週刊東洋経済』２０１９年７月６日号掲載の２４ページ分を電子化したものです。©東洋経済新報社 (P)2020 Audible, Inc. Marketing

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.