ドンキの正体(週刊東洋経済ｅビジネス新書Ｎo.306) cover art

ドンキの正体(週刊東洋経済ｅビジネス新書Ｎo.306)

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ドンキの正体(週刊東洋経済ｅビジネス新書Ｎo.306)

By: 週刊東洋経済編集部
Narrated by: 岩見 聖次
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About this listen

 「驚安」や「情熱価格」　そして天井に届きそうな位置まで商品を陳列する「圧縮陳列」のドン・キホーテ。総合スーパーなど小売業界が不振の中、常識を打ち破る経営手法を掲げ快走を続ける。今や国内のみならずアジア、米国への海外展開にアクセルを踏み込む。創業者・安田氏の『源流』理念を核に、徹底した個店主義と独特の売り場演出。小売業の「王道」だったビジネスモデルが限界を見せつつある一方、ドンキは１９８９年以来、２９期連続で増収増益を達成。時価総額も小売業で国内６位に浮上した。その強さの正体を探る。

本誌は『週刊東洋経済』２０１９年３月３０日号掲載の２０ページ分を電子化したものです。©東洋経済新報社 (P)2020 Audible, Inc. Marketing

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.