iGen cover art

iGen

The 10 Trends Shaping Today's Young People - and the Nation

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iGen

By: Jean M. Twenge Ph.D.
Narrated by: Madeleine Maby
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About this listen

An entertaining first look at how today's members of iGen - the children, teens, and young adults born in the mid-1990s and later - are vastly different from their millennial predecessors and from any other generation, from the renowned psychologist and author of Generation Me.

With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today's rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person - perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.

But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, in how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: 18-year-olds look and act like 15-year-olds used to.

As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation - and the world.

©2017 Jean M. Twenge (P)2017 Simon & Schuster Audio
Anthropology Sociology Technology & Society Young Adult

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Might be better to read in hardcopy

Interesting content, worthwhile for any generation to read in order to better understand iGens. As an Australian reading it, most of it applied to Aus iGens too but some of it was purely for the American audience. Just really heavy on the data... Might be a better read in hardcopy... you can skip boring (albeit necessary) data but also highlight and annotate key points.

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Challenges many myths

Many people confuse the culture of millennials and igeners, this book shows there are considerable cultural differences. Some of the findings have scary implications about how igeners seem to be scared of relationships and failure.

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insightful - highly recommended

a well researched, well presented and interesting look into the igen generation. Recommended for anyone who wants to understand the new world we live in and likely implications for the future. parents, grandparents, siblings, educators, governments, marketers and sellers will all benefit from this work.

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Too many numbers

This is a very well-researched book but the constant bombardment of numbers, stats and facts makes it difficult to read or to retain much of the information presented. Would possibly be more accessible as a physical rather than audio book.

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