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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- Narrated by: Pat Flynn
- Length: 6 hrs and 23 mins
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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
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Publisher's Summary
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for you?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
In five parts, Will It Fly? will guide you through the validation of your next business idea:
- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
- Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
- Part three, Flight Planning, is all about assessing current market conditions.
- Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
- Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!
Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course
What listeners say about Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
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Overall5 out of 5 stars
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- Lukas
- 10-08-2019
Awesome steps to success.
Thanks Pat for this awesome guide to success. You make it easy to see the path forward and give me the motivation to actually get moving on some of the business ideas that are always floating around in my mind but never seem to go anywhere. I’m also a long time SPI podcast listener and really appreciate all your useful advice over the years. Keep up the good work!
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- Ben Kirk
- 10-04-2016
Great content, but the audiobook seemed a little rushed
Hi Pat, excellent actionable content (as usual). I'm just a little surprised that you didn't edit out the areas you mis-read; I just expected it to be a little more polished. That said, well done on basically doing a single-take read and it's obvious you read to your kids a lot!
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- Jackie
- 22-11-2018
Another super useful and implimentable book by Pat
A truly helpful book... great idea, sensible flow to help you go from hmm??? to YES this is gonna work !!! Thanks Pat.
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- Joe
- 26-07-2016
Awesome and actionable
As a long time listener to Pat's podcasts I expected this book to be really good but it was so so much better than that. The information is really clear and simple to follow, and the step by step structure makes it very actionable.
Pat's taken something most people make overly complicated and made it simple and easy to understand.
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- Anonymous User
- 18-03-2018
Got many ideas on how to test a concept
Even got a few gems on how to run the business. Definitely recommended reading if considering to start any kind of business.
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- kirsten
- 23-08-2016
Amazing Book - Must Read
Loved this book. Gives great advise about validating ideas and an overall insight about entrepreneurship.
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- Anonymous User
- 19-04-2019
awesome! love you pat!!
very well read. easy book. helped me set up may business :-) pats awesome and incredibly helpful!
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- Sean Simmons
- 26-08-2019
Great read
Thanks, Pat another great read. Easy to follow, relatable stories and information. Loved it. Thanks again.
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