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Wikinomics (German edition)

By: Anthony D. Williams, Don Tapscott, Ursel Schäfer - Übersetzer
Narrated by: Wolfgang Vogler
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Publisher's Summary

Wie verändert das Web 2.0 unsere Gesellschaft und die Unternehmenskultur? In ihrem Bestseller Wikinomics analysieren Don Tapscott und Anthony D. Williams, wie die Zusammenarbeit von Millionen Usern an Projekten wie Foren, Wikis oder sozialen Medien funktioniert und welche Chancen sie bietet. Sie zeichnen das Bild einer Kultur der Kooperation und des geteilten Wissens, die die bisherigen Strukturen von Wirtschaft und Konsum entscheidend verändern kann. Für moderne Unternehmer, die die Zeichen der Zeit erkennen und das enorme Potenzial der Wikinomics entdecken und nutzen wollen, ist dieses Hörbuch Pflicht!
©2023 SAGA Egmont (P)2023 SAGA Egmont
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