Have you ever left a conversation asking yourself, Am I boring or dull? Or did I say something offensive? Did I talk too much? You’re not alone.

For forty years, Peter Parnegg thought he’d perfected the art of selling. A successful CEO and international speaker, he knew firsthand the requirements of a high-functioning sales organization. But after countless interactions with clients, agents, and managers, he realized the industry’s prevailing wisdom was fundamentally flawed. The answer? Don’t sell. Ask questions. Good questions.

In this illuminating book steeped in the conceptual and the practical, Parnegg weaves a narrative through his personal and professional ventures to demonstrate that conversational skills are vital to success in all domains—be that in the C-suite or the marriage suite. The principles Parnegg advances draw not only on business acumen but also on social psychology, psychoanalysis, and spiritual study.

Whether you’re a CEO or a stay-at-home parent, an entrepreneur or an everyday confidante, Why Bother Asking? provides a blueprint for deeper, clearer and more intimate connections, and gives you instantly applicable tools—both simple and profound—to become a truly masterful communicator.