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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Narrated by: Cynthia Stone
- Length: 56 mins
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What's the Big Idea?
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Publisher's Summary
What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.
Using this book to develop a high-concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity.