What Customers Crave cover art

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

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What Customers Crave

By: Nicholas J. Webb
Narrated by: James Foster
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About this listen

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about

  • Use listening posts and Contact Point Innovation to refine customer types
  • Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
  • Connect across the five most important touchpoints
  • Co-create with your customers
  • And much more

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Nicholas J. Webb. (P)2016 Brilliance Audio, all rights reserved.
Consumer Behaviour & Market Research Customer Service E-Commerce Management Marketing Business Innovation Market Analysis

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Fantastic book to kickstart customer experience!

This book was an absolutely fantastic kickstarter to help me think about a customer experience strategy. The useful case studies and examples clearly explain how similar strategies could work for your business. Perfect for any company!

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Good overview of important principles

I thought this was a very useful book, wish it had a little more detail.

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