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Werbetext

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Werbetext

By: Stephan Heinrich, Walter Epp
Narrated by: Stephan Heinrich, Walter Epp
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About this listen

Die Macht von Werbetexten.

Wie du einen Text gestalten musst, damit Menschen kaufen.

Wie du Kunden so genau ansprichst, dass sie nicht anders können als zu reagieren.

Wie du das Tempo eines Textes erhöhst und damit deine Leser nicht langweilst.

Warum du nicht verkaufen solltest, was das Produkt ist, sondern was es macht.

Der einzige „Knopf", warum Menschen kaufen und wie du ihn drückst.

©2023 Stephan Heinrich (P)2023 Stephan Heinrich
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.