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Vino Business

The Cloudy World of French Wine

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Vino Business

By: Isabelle Saporta
Narrated by: Kristin Kalbli
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About this listen

Already provoking debate and garnering significant attention in France and within the wine world, Vino Business is a surprising and eye-opening book about the dark side of French wine by acclaimed investigative journalist Isabelle Saporta.

While Bordeaux has been a bastion of winemaking tradition and excellence for centuries, in recent decades the industry has changed dramatically under the influence of large-scale international investors. French insurance companies, international fashion houses, and Chinese businessmen are all speculating on the area's wines and land, some of whose value has increased tenfold in the last decade alone. Saporta investigates in detail the 2012 classification of the wines of Saint-Émilion, the most prestigious appellation of Bordeaux's right bank, which has come into disrepute, not least because the scoring system was changed in order to give points for a châteaux's lecture facilities and the size of its parking lot.

A shocking exposé of the French wine world and a cri de coeur for the lost values of traditional winemaking, Vino Business pulls back the curtain on the secret domain of Bordeaux, a land ever more in thrall to the grapes of wealth.

©2014 Éditions Albin Michel. Translation copyright 2015 by Kate Deimling. Recorded by arrangement with Grove Atlantic, Inc. (P)2016 Audible, Inc.
Business & Careers Europe Social Sciences Western Europe Wine & Beverages Wine Business France

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Uncritically One Sided

If you’re into wine, in any way, this is worth a listen - but be warned, at times, it feels very much like a hatchet-job. There is, no doubt, plenty wrong with the French wine business, but this book was incredibly one sided, presenting dissenting voices without criticism or challenge. There’s definitely something to what this book is trying to say, but it feels like you only get half the story - a lot of accusations, in a frequently sarcastic tone, and no attempt to present the other side of the picture.

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Interesting but sensationalist and one-sided

The book looks into the shadier sides of the French wine industry (though mainly Bordeaux), from a multitude of different angles, and by the end, it's easy to find yourself thinking twice about buying French wine ever again. I was startled to learn just how rampant and unregulated pesticide use is in French wine (which often has far greater toxin levels than would ever be allowed in food). And I was dismayed to hear how hostile the mainstream winemakers are to organic winemakers, even when their own pesticides were shown to have caused serious illnesses (including cancer) to local farmers and residents. Also eye-opening was how cynically some ultra-prestigious chateaus can allow politics to eclipse the actual wine itself (even when you'd think that the reputation of their region's wines would be among their most precious assets). Like, for example, when influential winemakers rigged the appellation scoring system to require a fancy above-ground cellar, just so that a certain competitor wouldn't qualify (because his cellar was a traditional underground one, and his land was already full to the brim of, you know, vines). Or how rampantly Bordeaux is bending to the whims of Chinese investors, many of whom are just out to make a quick buck, and not always ethically. For example, some of the Chinese companies buying up prestigious Bordeaux Chateaus are apparently doing it just to own rights the label....so that the French can't sue them when they use that label it to sell counterfeit (Argentine) wine. So I was left with a set of strong impressions from the book, but it's hard to really know how accurate this impression is, as the book is very one-sided, and makes only the barest pretence of impartiality. Most of the people who appear in the book are quickly cast as either hero or villain, and most anecdotes are clearly meant to serve the preconceived David-and-Goliath narrative, rather than offer nuance or depth. Sometimes the narrative isn't even logically cohesive, as the author tries to have her cake and eat it too. For example, in one chapter, a winemaker who endorses using oak chips so that even people who buy $5 wines can enjoy oak flavours is cast as some sort of contemptuous aristocrat set on maintaining class divide ("so, in other words, oak barrels are for the rich, while oak chips are for the rest!"). Meanwhile, in another chapter, a Bordeaux winemaker's struggle to progress from 2nd Cru level to Premier Cru level (so that he can charge prohibitively astronomical prices for his wine, instead of merely ludicrously high ones) is portrayed as a hard-done-by underdog valiantly fighting The Man. Still, if you don't go into this book expecting strong journalism, there's a lot of interesting stuff to be taken away from it, albeit with a grain of salt. The narrator is convincingly engaged in the text, and her French pronunciation is (from what I can tell) very good.

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