Value Based Marketing
How People Decide to Buy
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Value Based Marketing
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Narrated by:
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Pete Beretta
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By:
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Lon Safko
About this listen
In marketing, one brand is always trying to outwit, out-advertise, and outspend its competitors, often costing millions of dollars to build their brand equity or brand value. It’s because the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds, and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that brand, generating greater revenues for that brand company. Brand value is in the mind of the customer. It’s no more than a perception. Change the perception and you change the perceived brand value.
©2019 Lon Safko (P)2019 Lon Safko