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Universal Versus Disney

The Unofficial Guide to American Theme Parks' Greatest Rivalry

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Universal Versus Disney

By: Sam Gennawey
Narrated by: Robert Feifar
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About this listen

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.

©2015 Sam Gennawey (P)2015 Audible Inc. Business & Careers Business Aspects Social Sciences Business

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