Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
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Twelve and a Half
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Narrated by:
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Gary Vaynerchuk
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By:
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Gary Vaynerchuk
About this listen
In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
©2021 Gary Vaynerchuk (P)2021 HarperCollins PublishersWhat listeners say about Twelve and a Half
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Josh
- 31-03-2023
Love it, super helpful on identifying some of the areas I have to improve in life!
Love it, super helpful on identifying some of the areas I have to improve in life!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- MB
- 29-01-2022
Love.
I’m not one for self-type books, in fact I’m a science fiction fan but this is fantastic. Made my 12 year old listen too. Who should read it? Everyone that has ever thrown a tantrum, or anything else for that matter..
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- coskun
- 02-12-2021
Gary V dropping those truth bombs!
I loved it! I'm glad I chose audible because there were so many off the script moments you can't get in the paperback. I especially loved those moments he talked about NFTs as I am working on my very own collection and doing something I loved to do as a kid, just doodle and draw, and I'm happy to say even before listening to this, me and my partner's road map goals involve charities and giving to those who need more love in their life! I was worried going this approach would hinder our growth or reach but this has removed all doubt! it was refreshing, honest and actually useful! Legendary, mate!
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Overall5 out of 5 stars
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- Davide
- 31-12-2021
Another golden book from Gary Vee
Started reading it and listening it, and just couldn’t stop until I smashed it. Full of great suggestions on how to behave in today’s world developing essential emotional mindset that will definitely bring to success in business, at work, and in life. I’m planning to read it again as I’m learning how to prep and cook with the 12 and half ingredients for a stellar dish! Thank you Gary and team.
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Overall5 out of 5 stars
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- Prash
- 23-01-2022
Gary Vee Strikes Again with Steps to Limitless EQ
Gary mentions in his audiobook ( all of Gary's audio books are incredible as he goes ' Off Topic ' and adds a scenario or a memory that's most likely not to leap off a physical page.
He impresses with his emphasis on kind candor, empathy and above all - discipline to practice these skills he wants all of us to emulate.
No matter how you spin it, it's true - EQ is one of the most important elements of self mastery. All leaders would benefit from this 5 hours of treasure Gary has released at one of the most trivial times of the decade.
Download this and start listening, maybe you could come back to this review and thank me later? #garyvee
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1 person found this helpful
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Overall5 out of 5 stars
- Anonymous User
- 02-12-2021
honestly opinion from a simple guy
Just amazing what Gary does, really helpful in business and life aspects. Cheers my friend
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Overall5 out of 5 stars
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- Anonymous User
- 20-02-2022
Great for life & business
This book from Gary Vee is very different than any other book he wrote: I love how practical this book is and all the examples he gives us to be able to understand how to use those emotions/skills.
A must listen/read for anyone who feels a bit insecure about themselves, it will answer a lot of your deep questions
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Overall5 out of 5 stars
- Anonymous User
- 08-12-2021
A catalyst to changing your life
No matter where you're at in life and whether your self awareness to getting more out of life is just in early stages or well developed, Gary's insight will help . I can't wait to re listen to this in 18 months after applying what I've learnt this time round and see how it can help me at my next stage in life/career/ business. Not only is this book helpful for self improvement but any leader, manager or parent absolutely should listen to this
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- Anonymous User
- 18-04-2022
This is what the business world needs!
So many business owners around the world need this book. Gary shares strategies for us to be better humans and better leaders which we all need right now more than ever. Loving every second of listening!
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- Joe
- 30-07-2022
Great Book - Powerful Messages
Great book overall and some great messages that I heard and took to heart that day which made me appreciate what I have and not dwell or be upset following an opportunity that I was excited about and looking forward to starting to find out that may not work as I was thinking it would and start to think of variations on what can work. Thank you!!
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