Trust Me, I'm Lying cover art

Trust Me, I'm Lying

Confessions of a Media Manipulator

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Trust Me, I'm Lying

By: Ryan Holiday
Narrated by: Ryan Holiday
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About this listen

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

In today’s culture...

  1. Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
  2. Bloggers are slaves to money, technology, and deadlines.
  3. Manipulators wield these levers to shape everything you read, see, and watch - online and off.

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

©2012 Ryan Holiday (P)2019 Penguin Audio
Blogs & Blogging Marketing Media Studies Public Relations Social Media Business

Critic Reviews

“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)

"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)

What listeners say about Trust Me, I'm Lying

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Incredibly depressing

A series of seemingly insurmountable problems. Holiday dissects the changing pressures on the media that have led us to the state we're in today, where there's no such thing as agreement on the facts and every piece of media seems to be more spin than substance.

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  • Overall
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Very interesting

It's an incredibly in depth look at the world of news. What we believe news is and how it's manipulated. How people are lifted to superstardom while others are crucified by an endless stream of opportunistic bloggers bent on getting paid to produce baseless factless and poorly if any research. Don't be manipulated cajoled into a narrative it's mostly fictitious and if you think your safe from it by only reading "creditable" sources whatever they are there's a good chance in the race to be first to release the big one or provide additional breaking news that your might and probably are watching or reading crap. Presented by a talking head who knows enough to sit on TV and give 23 seconds of confirmation.

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Mixed Feelings

Loved the story, a bit shocking to confirm most of what I suspected and realising I was only scratching the surface.

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Content was repetitive and struggled to finish it

Narration was fine but I could not finish this book as I found the content very repetitive. The information conveyed could have been done so in far fewer words. I didn't learn a whole lot from this book so found it disappointing.

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