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Trust-Based Selling

Using Customer Focus and Collaboration to Build Long-Term Relationships

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Trust-Based Selling

By: Charles H. Green
Narrated by: Kirby Heyborne
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About this listen

Sales based on trust are uniquely powerful. Learn from Charles Green, coauthor of the best seller The Trusted Advisor, how to deserve and, therefore, earn a buyer's trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, and is especially invaluable for sellers of complex, intangible services.

©2006 Charles H. Green (P)2005 McGraw Hill-Ascent Audio Mentoring & Coaching Sales & Selling Business

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