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Transformed

Moving to the Product Operating Model

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Transformed

By: Marty Cagan
Narrated by: Marty Cagan
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About this listen

Help transform your business and innovate like the world's top tech companies!

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:

- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.

- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.

- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.

Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

©2024 John Wiley & Sons, Inc. (P)2024 Ascent Audio
Business Development Engineering Entrepreneurship

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Pragmatic and inspiring at the same time

"An Insightful Guide to Transformation: 8/10"

I recently got my hands on Marty Cagan's latest book, opting for both the Kindle and Audio Book versions. As a fan of Marty's work, I was eager to dive into the sections that intrigued me most, and I was certainly not disappointed. While I'm still making my way through the book, I can confidently say it stands out in its field. Marty's pragmatic yet inspiring approach doesn't sugarcoat the challenges of change and transformation but offers valuable insights into navigating them.

One aspect that impressed me was Marty's thorough explanation of the Product Operating Model and his practical approach to transitioning. He also delves into the dynamics between product teams and other departments like sales and marketing, providing invaluable guidance.

What sets this book apart is its willingness to challenge conventional wisdom, evidenced by the pushback it's already received. Marty advocates for reclaiming agency and driving change from within, a sentiment echoed in other impactful works like "Extreme Ownership" and "Confronting Our Freedom."

While there were a few points I didn't entirely agree with, overall, Marty's book is a must-read for anyone seeking a more desirable future for their teams and organizations. I give it an 8/10, leaving room for improvement, as there always is.

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