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Total Competition

Lessons in Strategy from Formula One

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Total Competition

By: Ross Brawn, Adam Parr
Narrated by: Adam Parr, Peter Noble
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About this listen

 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK Management Management & Leadership Motor Sports Personal Development Personal Success Sports Business Celebrity Leadership Racing Sport Management Strategy

Critic Reviews

‘A fascinating insight’ (Giles Richards)
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' (Edd Straw)
All stars
Most relevant
As a long term f1 follower I found the approach topic fascinating. RB’s insight and candid discussion was interesting given his success and AP’s interview style and insightful questions and observations created depth. Thanks

An in-depth look at a successful businessman.

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Delivered well by Parr and great insight into potentially F1s greatest engineer in Brawn. Great for business also!

Masterful work from inside F1's great minds.

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Give yourself time to get used to Ross not sounding like Ross. The strategy insights seem a bit forced at times. But for F1 fans, it's still an interesting insight into (mostly) Ferrari, Honda and Mercedes

Bit basic, but well read and has some good insight

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great read. highly recommended. especially how Ross managed his career at Ferrari to his downfall at mercedes

great read highly recommended

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Fantastic book that encompasses everything from successful leadership models, to operational frame work and strategic planning…. And thats without mentioning any of the insight and F1 content!

Brilliant, thought provoking and inspiring

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