Try free for 30 days
-
Think Like a Brand, Not a Bank
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Think Like a Brand, Not a Bank
Buy Now for $16.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
In Think Like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think Like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.