The Work of Art cover art

The Work of Art

A No-Nonsense Field Guide for Creative Entrepreneurs

Preview

Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

The Work of Art

By: Heidi Luerra
Narrated by: Heidi Luerra
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $26.99

Buy Now for $26.99

Confirm Purchase
Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.
Cancel

About this listen

The Work of Art is an essential 21st-century roadmap for turning your creative work into a thriving business.

Featuring brass-tacks useful information for creative entrepreneurs of every skill set, this book covers topics from personal branding, budgeting, and mental health, to guidance on clearing the hurdles that come forth as you rise to steady success.

Heidi Luerra is the founder and CEO of RAW:natural born artists, the world’s largest independent arts organization. For almost 20 years, Heidi has worked with artists of all creative genres. Starting her own clothing line at a young age, she earned her business stripes the hard way. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with over 200,000 artists in the RAW community (so she’s got some stuff to say).

Heidi offers no-nonsense advice (because who needs the fluff?), warnings against common creative pitfalls (because we don’t have to fall for them), and real step-by-step action guides (because creative success takes planning).

Heidi uses her own personal stories and sloppy mistakes (perhaps even oversharing) to demonstrate key lessons for creatives, including patience, persistence, and best practices. She also profiles 15 working creative entrepreneurs from an array of artistic fields who have arrived at their own rewarding success. You’ll travel along the path of what it really looks like to charge in the direction of your dreams. The Work of Art is cheeky, fun, and as honest as it gets.

©2019 Heidi A. Luerra (P)2019 Heidi A. Luerra
Entrepreneurship Business

What listeners say about The Work of Art

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.