The Winner Effect
How Power Affects Your Brain
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Narrated by:
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Kevin Kenerly
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By:
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Ian Robertson
About this listen
What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?
The “winner effect” is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.
By understanding what the mental and physical changes are that take place in the brain of a “winner”, how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.
©2012 Ian Robertson (P)2013 Audible, Inc.What listeners say about The Winner Effect
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- Anonymous User
- 14-01-2019
insightful
great book. feels as if it drifts from subject to subject too much for a while - but the content makes the pacing worth it. structure seems to pick up at the end.
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- kelsey johnston
- 25-03-2024
Inside view on power
Very intriguing information on how power & the hormonal effects on the body & mind work together.
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- Anonymous User
- 24-03-2023
Aboslute Unit of a Book
This book is very fascinating and new the information i read wont be useful i believe but is very good for general knowledge
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- Anonymous User
- 21-12-2024
the idea of how an increase in testosterone makes you more likely to win
Some really good info such as the more you win, the more you are likely to win in the future
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