The Unfair Advantage
How You Already Have What It Takes to Succeed
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The Unfair Advantage
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Narrated by:
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Ash Ali
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Hasan Kubba
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Raj Ghatak
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By:
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Ash Ali
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Hasan Kubba
About this listen
Winner of the 2021 Business Book of the Year Award.
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over four billion pounds), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UKWhat listeners say about The Unfair Advantage
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nasir
- 14-04-2020
Excellent book
Loved it! To the point, excellent examples and stories. Well done! Must read for all new entrepreneurs and startups.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 26-01-2020
Self-help book unique to you!
An interesting book targeting your “unfair advantages” with the aim of helping one get their “startup of the ground”. Although the recurring theme of the book is entrepreneurial and business based, it can’t help but to help one discover themselves, their strengths and their weaknesses.
At the beginning of the book, we are introduced to both authors and their humble beginnings, as well as their journeys up until the publication of this book. We learn how both Ash Ali and Hasan Kubba utilise their “unfair advantages” or lack of “unfair Advantages” to help grow their business. We are then introduced to a new phenomenon that sets us on journey of self discovery that is unique to us known as the “MILES framework”. Through this framework we learn and understand the importance of money, intelligence/insight, location/luck, education and status play a crucial role in determining whether we are set if for success or not.
As we dive deeper into the framework, we come to know each element of the “MILES framework” and how to use what we have or lack of it to our advantage.
Throughout the book we are given many examples and cases of what we know and see everyday from celebrities to billionaires and businesses from Silicon Valley. Through the examples, we are taught about their advantages and disadvantages that helped them through their journey of becoming successful.
Tips and trick are plentiful, as well as advise we can use in our day to day life but also when we are making our ideas into a reality business. This motivates one to get started and adds a boost of energy to see the brighter side of things. However through our journey of self discovery, we are constantly being humbled by being reminded to always look for adding value to ourselves and society.
I would highly recommend this book for anyone looking for a way to learn more about entrepreneurship and those starting their business or thinking of starting one. But it also caters to those wanting to discover themselves and what they can do in their life that can add value to them and the world. I personally enjoyed listening to the audiobook, as well as being motivated to start a new company!
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 24-09-2023
Good book
Good book not a mind boggling storyline. You can get some ideas about how things work around the world.
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