Try free for 30 days
-
The Unconventionals
- How Rebel Companies Are Changing Markets, Hearts, and Minds - and How You Can Too
- Narrated by: Mike O'Toole, Hugh Kennedy
- Length: 1 hr and 53 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
The Unconventionals
Buy Now for $12.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional, too!