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The Titanic Effect
- Successfully Navigating the Uncertainties That Sink Most Startups
- Narrated by: Todd Saxton, M. Kim Saxton
- Length: 8 hrs and 53 mins
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The Titanic Effect
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Publisher's Summary
What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences. These stories of start-up success are contrasted with stories of start-up failure from start-up graveyards and most notably, the Titanic. Like many of today’s start-ups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent start-up success today.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.