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The Technology Fallacy

How People Are the Real Key to Digital Transformation

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The Technology Fallacy

By: Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus
Narrated by: Jack de Golia
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About this listen

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.

The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity - the ability to take advantage of opportunities offered by the new technology - and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.

©2019 Massachusetts Institute of Technology (P)2019 Tantor
Management Organisational Behaviour Workplace Culture Business Inspiring Innovation Organisational Transformation

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A must listen to

Very useful, very thorough, a must listen to for every decision maker in this field.

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For those new to digital transformations

This book provides a good introduction to digital transformation and the related organisational change. However if you have experience in digital or ICT, you won’t learn anything new from this book.

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