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The Secret Is You
- How I Empowered 250,000 Women to Find Their Passion and Change Their Lives
- Narrated by: Chris Cicchinelli, Patty Brisben, Jill Holden
- Length: 8 hrs and 41 mins
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Publisher's Summary
How a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.
In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company - which would soon be rechristened as Pure Romance - on its feet. But after recognizing its potential, he never left.
Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the US and abroad, despite the recent challenges posed by the COVID-19 pandemic.
In The Secret Is You, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
What listeners say about The Secret Is You
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 04-05-2021
Gives me strength, motivation and will power
Makes me realise I have the ability to move forward and focus on what I can control. Reminds me that I can do what I want though it is hard work, ai will reap the benefits. There is no I in team, there is a backwards Me and that is exactly what will happen if you don't work with those around you.
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- Jasmine Holtze
- 11-07-2024
Blind purchase, no regrets!
I got this book purely based on intuition, so happy that I did. I listened to the book in one day and loved the story and women empowerment behind this book. I really enjoyed the message, advice and empathy in this book.
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