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The Secret Is You

How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

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The Secret Is You

By: Chris Cicchinelli
Narrated by: Chris Cicchinelli, Patty Brisben, Jill Holden
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About this listen

How a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company - which would soon be rechristened as Pure Romance - on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the US and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In The Secret Is You, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

©2021 Chris Cicchinelli (P)2021 Audible, Inc.
Business Sales & Selling Romance

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Gives me strength, motivation and will power

Makes me realise I have the ability to move forward and focus on what I can control. Reminds me that I can do what I want though it is hard work, ai will reap the benefits. There is no I in team, there is a backwards Me and that is exactly what will happen if you don't work with those around you.

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Blind purchase, no regrets!

I got this book purely based on intuition, so happy that I did. I listened to the book in one day and loved the story and women empowerment behind this book. I really enjoyed the message, advice and empathy in this book.

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