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The Sales MBA

How to Influence Corporate Buyers

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The Sales MBA

By: Douglas Cole
Narrated by: Douglas Cole
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About this listen

Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.

©2022 Douglas Cole (P)2022 Barlow Publishing Sales & Selling

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Very good content

I really enjoyed this audiobook that reinforced a lot of the current techniques and strategies that I am already using in the Sales arena, which have taken me years of study and application to figure out and refine delivery on.

The difference with this Audio book is it's got some great strategies, well explained and is concise and to the point. Well worth the time and financial investment for anyone looking to increase their sales ability.

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