The Road Less Stupid
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The Road Less Stupid
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Narrated by:
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Keith J. Cunningham
About this listen
Smart people do dumb things. Here's the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made?
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake.
Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, regardless of the size of the business, the currency, or the industry, to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time.
This is a business book for business listeners who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious "best idea" available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices...either of which will result in fewer stupid mistakes.
This is the real "secret": The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.
©2017-2018 Keith J. Cunningham (P)2018 Keith J. CunninghamWhat listeners say about The Road Less Stupid
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Overall5 out of 5 stars
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- Kerry Sutherland
- 18-02-2023
Business Tool Kit
I'll be keeping this one for a yearly listen. So much content, so many tools to action.
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- Me
- 24-01-2020
Best business book yet. Listened twice.
First Audio book I have listened to twice in a row. pretty much the business Bible of common sense.
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- Rintintin
- 14-08-2022
An essential read for every business owner & potential business owner
This book rocks and is so aptly named. Absolutely no hesitation in recommending. Ready to listen again and again. Practical and massively no nonsense. Thanks Keith
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- Amazon Customer
- 15-11-2022
More than just a business book
One the best thought provoking business manuals I’ve read. Highly recommend. Plenty to think about, question and reflect
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- Anonymous User
- 08-08-2022
great sound advice
Fantastic advice from a professional who is mega successful but has also walked the path of making mistakes in the past.
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- barbara wood
- 09-06-2024
funny and true
it is easy to follow and hits the heads on many nails, thinking time is essential and emotional decision making needs to be avoided until time has been spent investigating in risks and planning the execution
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- Anonymous User
- 30-01-2022
Very good book. lots of useful ideas
very useful book. lots of ideas and thinks to consider. wished I ready it sooner.
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- Amazon Customer
- 24-07-2020
Awesome insides will read again
Old fashion or not, it is one of the best busienss books I have read. And I read a lot of them. True to the core of issues and success without the need to hype his messages. Love it and will listen to it again.
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- Trent Giumelli
- 19-09-2019
Excellent
Ive paid the dreaded dumb tax many times over its a brilliant book id recommend to everyone
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- John D.
- 28-02-2023
A must read for all entrepreneurs.
Brilliantly delivered, easily digestible and so relevant to so many parts of business and everyday life 👍🏼
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