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The Product-Led Playbook

How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)

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The Product-Led Playbook

By: Wes Bush
Narrated by: Wes Bush
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About this listen

$1 Billion in self-serve revenue. Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights.

However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue. After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Here’s what you’ll learn:

  • What are the 9 key elements of a strong product-led organization–and how to implement each one, step-by-step.
  • What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy.
  • Which clues you need to look for to identify your best-fit (and most likely to pay) users.
  • How to design a generous free plan that lets users taste the value of your product–without giving everything away.
  • What you need to put on your home page to wildly increase free trial sign-ups.
  • What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes.
  • How to craft pricing strategies that make it obvious to users which plan is right for them.
  • How to identify bottlenecks so you can tackle them head-on and scale your growth.
  • What you need to align your team and get them pumped about growing your business with you.
  • Which metrics you should be tracking to assess your progress (not all data is created equal).

Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.

©2024 Wes Bush (P)2024 Wes Bush
Consumer Behaviour & Market Research Entrepreneurship Marketing Sales & Selling

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