A timely new guide for masculine empowerment in a changing world

These days, we hear plenty about what’s wrong with men—like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male.

Transform your game with the seven principles of perseverance

Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity works—and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine.

In this unabridged audio, Allred brings you a new “playbook for success”, delivering insights and practices based on the Seven Principles of Perseverance: accountability, integrity, compassion, discomfort, acceptance, transformation, and the final one-two combo of gratitude and forgiveness. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, open-hearted leaders our world needs.